Adherence is a constant concern for HCPs - especially with HIV medication where missing a dose consistently can lead to resistance. Biktravy, the number 1 single tablet regimen, wanted to make their simple dosing, even simpler. The Biktarvy blister pack, Anywhere, can be taken literally anywhere - it’s discreet, completely portable and easy to use. These ideas play off of those three product attributes, introducing a new way for doctor’s to prescribe Biktarvy.