When it comes to advertising, and popular culture sex is everywhere. But when it's time to talk about birth control the conversation is nowhere to be found. As a leader in birth control and women's health, Bayer wanted an unbranded campaign to educate women around the world about their choices from Oral contraceptives to the intrauterine system (IUS). The campaign I worked on, "It's Her Right" takes its battle cry and urgency from female street artists from around the world - it educates, empowers and breaks down myths on the one issue the media seem to never want to talk about. In addition to the program ID I also designed the website and worked with an illustrator to bring the myths of contraception to life.