8 out of 10 people living in the US with diabetes will eventually develop diabetic retinopathy, the leading cause of blindness for people aged 20-64. Surprisingly, a simple eye exam once a year can screen for it and almost everyone who’s diagnosed can be treated to prevent blindness. "Don't be blind to diabetic blindness" is an unbranded campaign created by Genentech that helps educate those suffering from diabetes on the danger of vision loss. I developed the campaign ID as well as the website.