We Give Books is a digital initiative that enables anyone with access to the internet to put books in the hands of children who don't have them, simply by reading online. It combines the joy of reading with the power of helping others, providing a platform for caregivers and educators to inspire children to become lifelong readers and lifelong givers.
Penguin wanted to retain its heritage as a publishing icon while also capturing that this was a digital initiative, different from other charitable programs it had launched in the past. The books stack up to reveal the charity's mission - given the dynamic perspective of the spines this mission statement turns into an actionable battle cry.